About Shetland

Shetland is a very special and rugged place situated to the north of the Scottish mainland and to the west of Norway. It has been the birthplace to many talented seafarers, musicians, boat builders, fiddle makers and entrepreneurs and has etched a special place in the hearts of those who make it their home. It’s rugged natural beauty and harsh windy climate has bred a resilient race who relish a challenge and are pragmatic, hardworking and friendly. The long dark winter evenings are a time for creative activity when much superb craft and artistic work is produced. In summer, when the daylight never fully leaves, our focus turns more to the outdoors.

Throughout its history Shetland has thrived by exporting a variety of goods. Fish, knitwear, music or oil the world has always sought Shetland. Recently a cluster of enterprising businesses have emerged and like those before them, are exporting their goods across the globe.

Life in Shetland never stands still and constant change and diversification is required to meet current trends and customer demands. Finding innovative solutions to keep this remote and lively community buoyant and prosperous is the focus, and there is a inherent understanding that top quality handcrafted products are always in vogue.